The Scottish Grocers’ Federation-Scottish government programme has been working with convenience retailers since 2004 and highlights fruit, vegetables and healthier products available in stores.
Working in partnership with the programme, 12 Spar Scotland stores will each host a new stand merchandised with the same healthy style products, including loose fresh fruit, water, porridge, and more.
Paula Middleton, marketing manager of Spar Scotland, said: “We are delighted to work with Healthy Living Programme on this trial. We will monitor sales throughout the test period to see what impact the stands have in store.
“We continue to support Healthy Living Programme and the work they are doing to highlight healthier products in convenience stores. It is very important that we encourage customers to embark on a healthy lifestyle and eat healthily.”
Gillian Edgar, field manager from the SGF Healthy Living Programme, added: “The trial will see the stores promoting not only fresh produce, but other healthier products at the front of the store. This is a positive example of how Spar Scotland is taking on the role of responsible retailing and ensuring their customers have a healthier option to choose from.”
The Healthy Living Programme is fully-funded by the Scottish government and aims to connect local schools with convenience retailers. So far they have engaged with more than 13,000 school children across the country.
The Healthy Living Programme is here to support Scottish independent retailers offer healthy choices, increase sales and progress the government’s goal of a healthy nation by 2030. Across Scotland we are supporting retailers to deliver these options to the Scottish consumer. Our Healthy Living Development Managers work closely with our members to promote healthier options throughout your store in all categories and to support the development of more effective point of sale.Find out more