Fresh in Falkirk

Fresh in Falkirk, owned by Anand Cheema, is a Premium Retailer in the Healthy Living Programme, offering healthy food-to-go options, community events, and sustainability initiatives to promote healthier choices in Falkirk.

Owner / Manager

Anand Cheema

Joined

February 5, 2025

Wholesaler

Costcutter

Address

23 Maggies Loan, Falkirk, FK1 5HR

How long has the store been trading?
5 years (opened in 2020)

Has a refit taken place in the last 5 years? If so, what was refitted?
Yes, a refit was completed in 2022 to expand the food-to-go section, increasing the selection of takeaway drinks and hot food.

How does the store meet the criteria for the Retailer Development Plan?

  • Food to Go
    • Offers healthy soup as part of its grab-and-go options.
    • Plans to introduce healthier choice sandwiches in 2025.
  • Food Waste/Sustainability
    • Participates in the Too Good To Go app, allowing customers to buy discounted food nearing its sell-by date.
  • Community Involvement
    • Actively takes part in community events whenever possible.
    • Hosted a Welby Breakfast with HLP at a local primary school.
    • Organized in-store events promoting healthier eating, including cooking at home and porridge tasting sessions.
  • Merchandising
    • Displays HLP-branded POS materials and an HLP stand in-store to highlight healthier product choices.
  • Affordability/Availability
    • Runs year-round promotions across all product categories, ensuring healthier options remain accessible to customers.

Any other comments?
Fresh in Falkirk continues to expand its food-to-go range while strengthening community ties through events and sustainability initiatives.

How long has the store been trading?
5 years (opened in 2020)

Has a refit taken place in the last 5 years? If so, what was refitted?
Yes, a refit was completed in 2022 to expand the food-to-go section, increasing the selection of takeaway drinks and hot food.

How does the store meet the criteria for the Retailer Development Plan?

  • Food to Go
    • Offers healthy soup as part of its grab-and-go options.
    • Plans to introduce healthier choice sandwiches in 2025.
  • Food Waste/Sustainability
    • Participates in the Too Good To Go app, allowing customers to buy discounted food nearing its sell-by date.
  • Community Involvement
    • Actively takes part in community events whenever possible.
    • Hosted a Welby Breakfast with HLP at a local primary school.
    • Organized in-store events promoting healthier eating, including cooking at home and porridge tasting sessions.
  • Merchandising
    • Displays HLP-branded POS materials and an HLP stand in-store to highlight healthier product choices.
  • Affordability/Availability
    • Runs year-round promotions across all product categories, ensuring healthier options remain accessible to customers.

Any other comments?
Fresh in Falkirk continues to expand its food-to-go range while strengthening community ties through events and sustainability initiatives.