The Healthy Living Programme is looking to encourage children and their families to have fun with some healthier recipes at home.
“Cooking with Welby” is an instore promotion which allows SPAR stores to give away a free reusable shopping bag and recipe cards with every bag of bananas sold, giving parents and carers something different to do whilst staying at home during lockdown.
The bags complete with a QR code, provide consumers with an option to scan the code and be directed to the Healthy Living website where all recipes are available.
The campaign launched on 16 February in SPAR Mastrick and will take place in a total of 21 SPAR stores across Aberdeen and Dundee.
Gillian Edgar, Field Manager for Healthy Living Scotland, said: “We were delighted to launch this promotion in a selection of SPAR stores on Pancake Day and give families the opportunity to cook a healthier banana pancake!”
Participating SPAR stores will give each child recipes cards with a mix of three recipes and a canvas bag with the purchase of a bunch of bananas.”
Paula Middleton, Marketing Manager for SPAR Scotland, added: “We are delighted to support the Healthy Living Programme with its Welby Club and we have no doubt this new campaign will encourage children and young people to make healthier choices.”
Healthy Living Scotland is rolling out the ‘Cooking with Welby for Families’ campaign to all convenience retailers in Scotland.
The Healthy Living Programme is here to support Scottish independent retailers offer healthy choices, increase sales and progress the government’s goal of a healthy nation by 2030. Across Scotland we are supporting retailers to deliver these options to the Scottish consumer. Our Healthy Living Development Managers work closely with our members to promote healthier options throughout your store in all categories and to support the development of more effective point of sale.Find out more