This summer, the Healthy Living Programme brought a little magic to mealtimes with the launch of its new Mealtime Magic campaign, helping families enjoy simple, affordable and delicious meals together during the school holidays.
The campaign was created to encourage families to get creative in the kitchen, with 40 selected KeyStore retailers supporting the initiative in their local communities. Customers were able to pick up key ingredients free of charge, along with a simple recipe card and Healthy Living Programme spatula, giving them everything they needed to get started with a delicious tomato pasta recipe.
Across the 40 participating stores, 480 packets of pasta and 960 tins of tomatoes were given away to families, helping to make preparing a tasty meal together even more accessible during the school holidays.
A special thank you goes to JW Filshill, who generously supplied the pasta and tins of tomatoes for the campaign. Their support helped make it possible for participating retailers to offer customers some of the key ingredients needed for the recipe, while encouraging them to purchase the remaining ingredients in-store.
The campaign also provided an opportunity for KeyStore retailers to engage with their local communities and help families discover that cooking a tasty meal together doesn't have to be complicated or expensive.
The Healthy Living Programme team visited participating stores throughout the campaign, bringing Mealtime Magic to life and helping customers discover the recipe and ingredients available.
A huge thank you to all 40 KeyStore retailers and JW Filshill for supporting Mealtime Magic and helping us encourage families to come together around the dinner table this summer.
We hope the campaign has inspired plenty of families to try the recipe, get creative in the kitchen and make mealtimes a little more magical.
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