The Healthy Living Programme announced a significant enhancement to its in-store presence at Scotmid Co-operative, introducing new bespoke merchandising aids and digital screen graphics aimed at simplifying the process of making healthier choices for customers.
The initiative sees the rollout of new, branded visual cues in selected Scotmid stores, complementing the Programme’s graphics which are now appearing on media screens at all Scotmid till points throughout Scotland. This focused effort is a key part of the Programme's commitment to creating a retail environment that actively supports healthier purchasing decisions.
The new merchandising and till-point graphics are strategically placed to encourage customers to opt for healthy items as they complete their shop.
What Customers Will See:
Bespoke Branding and Merchandising Aids: Look for new, distinctive Healthy Living Programme signage and display units in selected Scotmid stores, designed to clearly highlight healthier options.
Till-Point Media Screens: Graphics will run on digital screens at the point of purchase in all Scotmid stores, acting as a final, positive reminder to choose a healthier option.
The Healthy Living Programme encourages customers to look out for the new branding and use it to guide their next healthier purchase.
