Broadway Convenience Store
How long store being trading
41 years (originally owned by Dennis’s parents, Kenneth & Barbara Williams, before he took over in 1994).
Has a refit taken place over last 5 years? If so what was refitted?
The largest refit was in 2021, adding a Food to Go counter and preparation area at the front of the store. The fresh produce section was also relocated to chillers at the front.
How does the store meet the following criteria for the RDP
NA
Food to Go
Healthy choices available at the Food to Go counter, including fresh salads, soup, daily main dishes, healthier sandwiches, and fresh fruit pots.
Food waste/sustainability
Minimises food waste by repurposing fresh produce into soups and salads. Offers free products to customers in need when near the sell-by date. Uses disposable cups at the coffee station.
Community Involvement
Actively supports the local community, hosting breakfast events with local primary schools, offering free fruit for kids, running the Welby loyalty club, and supporting local charities. Frequent promotions and giveaways via social media.
Merchandising
HLP POS throughout the store, with fresh produce prominently displayed at the front.
Affordability/availability
Free fruit for kids and year-round promotions across all categories.
Extra Comments
Dennis & Linda Williams have supported the Healthy Living Programme since its launch in 2004.
How long store being trading
41 years (originally owned by Dennis’s parents, Kenneth & Barbara Williams, before he took over in 1994).
Has a refit taken place over last 5 years? If so what was refitted?
The largest refit was in 2021, adding a Food to Go counter and preparation area at the front of the store. The fresh produce section was also relocated to chillers at the front.
How does the store meet the following criteria for the RDP
NA
Food to Go
Healthy choices available at the Food to Go counter, including fresh salads, soup, daily main dishes, healthier sandwiches, and fresh fruit pots.
Food waste/sustainability
Minimises food waste by repurposing fresh produce into soups and salads. Offers free products to customers in need when near the sell-by date. Uses disposable cups at the coffee station.
Community Involvement
Actively supports the local community, hosting breakfast events with local primary schools, offering free fruit for kids, running the Welby loyalty club, and supporting local charities. Frequent promotions and giveaways via social media.
Merchandising
HLP POS throughout the store, with fresh produce prominently displayed at the front.
Affordability/availability
Free fruit for kids and year-round promotions across all categories.
Extra Comments
Dennis & Linda Williams have supported the Healthy Living Programme since its launch in 2004.