Aven’s Retail

Aven’s Retail, managed by Marc Mitchell, is a Premium Retailer in the Healthy Living Programme, offering homemade healthy food, free fruit for children, and sustainability initiatives. The store actively supports the local community through food donations and school partnerships, making it a standout health-conscious retailer in Kirkcaldy.

Owner / Manager

Marc Mitchell

Joined

February 10, 2025

Wholesaler

Nisa

Address

Rosslyn St, Kirkcaldy, KY1 3HS

How long has the store been trading?
Opened in March 2024 as a purpose-built store.

Has a refit taken place in the last 5 years? If so, what was refitted?
Brand new store built in 2024.

How does the store meet the criteria for the Retailer Development Plan?

  • Food to Go
    • Offers homemade soups, including chicken broth, tomato & basil, and leek & potato (£2.20).
    • Sells homemade healthy sandwiches at a discounted price (£1.50 instead of £2.75).
    • 18,000 homes leafleted with promotional offers.
  • Food Waste/Sustainability
    • Gander App being set up to alert users about in-store discounts.
    • Provides free fruit for children, utilizing split packs.
    • Solar panels generate electricity, with excess sold back to the grid.
    • Automatic lighting controls to reduce energy consumption.
  • Community Involvement
    • Hosted Welby Breakfasts at Gallatown Nursery and Sinclairtown Primary School.
    • Weekly tea and coffee donations to Glenrothes Foodbank.
  • Merchandising
    • HLP branding displayed in-store with a dedicated free fruit stand for school children.
    • Radio advert in progress, promoting free fruit and healthy recipes.
  • Affordability/Availability
    • Free fruit for kids available in-store.
    • Stocks a wide range of products to support healthier choices.
    • Fruit salad pots priced at £2.29 each or 2 for £3.50, with strong sales on multi-buy.
    • Year-round promotions across all product categories.

Any other comments?
Aven’s Retail is a modern, sustainability-focused store that actively engages with the local community while making healthier choices more accessible.

‍

How long has the store been trading?
Opened in March 2024 as a purpose-built store.

Has a refit taken place in the last 5 years? If so, what was refitted?
Brand new store built in 2024.

How does the store meet the criteria for the Retailer Development Plan?

  • Food to Go
    • Offers homemade soups, including chicken broth, tomato & basil, and leek & potato (£2.20).
    • Sells homemade healthy sandwiches at a discounted price (£1.50 instead of £2.75).
    • 18,000 homes leafleted with promotional offers.
  • Food Waste/Sustainability
    • Gander App being set up to alert users about in-store discounts.
    • Provides free fruit for children, utilizing split packs.
    • Solar panels generate electricity, with excess sold back to the grid.
    • Automatic lighting controls to reduce energy consumption.
  • Community Involvement
    • Hosted Welby Breakfasts at Gallatown Nursery and Sinclairtown Primary School.
    • Weekly tea and coffee donations to Glenrothes Foodbank.
  • Merchandising
    • HLP branding displayed in-store with a dedicated free fruit stand for school children.
    • Radio advert in progress, promoting free fruit and healthy recipes.
  • Affordability/Availability
    • Free fruit for kids available in-store.
    • Stocks a wide range of products to support healthier choices.
    • Fruit salad pots priced at £2.29 each or 2 for £3.50, with strong sales on multi-buy.
    • Year-round promotions across all product categories.

Any other comments?
Aven’s Retail is a modern, sustainability-focused store that actively engages with the local community while making healthier choices more accessible.

‍