DayToday Elite, Bourtreehill

DayToday Elite in Bourtreehill, led by Imran Ali, blends community support with fresh, affordable shopping, featuring a café, soft play area, and strong local engagement.

Owner / Manager

Imran Ali

Joined

January 16, 2025

Wholesaler

United Wholesale

Address

Towerlands Gate, Bourtreehill, KA11 1HA
How long store being trading

7 years

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Has a refit taken place over last 5 years? If so what was refitted?

New chillers, freezers, a sit-in café, and a children’s soft play area.

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How does the store meet the following criteria for the RDP

NA

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Food to Go

Soup and salad rolls.

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Food waste/sustainability

Free basket (AM) and free trolley (PM) for local families with stock that would otherwise be wasted, along with in-store price reductions.

‍

Community Involvement

Three Welby Breakfasts held, with three more planned for 2025. Free meals for the elderly offered daily. Free fruit for kids. Donates bottled water to local schools for sports days and 200 selection boxes each to two schools at Christmas. The soft play area is offered free of charge to local nursery schools. Family fun events held in-store at Christmas and Halloween. Sponsors the local football team.

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Merchandising

HLP bespoke vinyls, a free fruit for kids stand, and seasonal promotions.

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Affordability/availability

Receives six deliveries per week to ensure stock availability. The 'Honest Value' range offers a more affordable alternative for products like eggs, bread, potatoes, and vegetables.

‍

Any other comments

Looking to increase engagement with local primary schools through Welby Breakfast events.

How long store being trading

7 years

‍

Has a refit taken place over last 5 years? If so what was refitted?

New chillers, freezers, a sit-in café, and a children’s soft play area.

‍

How does the store meet the following criteria for the RDP

NA

‍

Food to Go

Soup and salad rolls.

‍

Food waste/sustainability

Free basket (AM) and free trolley (PM) for local families with stock that would otherwise be wasted, along with in-store price reductions.

‍

Community Involvement

Three Welby Breakfasts held, with three more planned for 2025. Free meals for the elderly offered daily. Free fruit for kids. Donates bottled water to local schools for sports days and 200 selection boxes each to two schools at Christmas. The soft play area is offered free of charge to local nursery schools. Family fun events held in-store at Christmas and Halloween. Sponsors the local football team.

‍

Merchandising

HLP bespoke vinyls, a free fruit for kids stand, and seasonal promotions.

‍

Affordability/availability

Receives six deliveries per week to ensure stock availability. The 'Honest Value' range offers a more affordable alternative for products like eggs, bread, potatoes, and vegetables.

‍

Any other comments

Looking to increase engagement with local primary schools through Welby Breakfast events.