Cook with Welby - Booker Wholesale

April 29, 2021

March saw the biggest single roll out of the ”Cook with Welby” promotion.

100 stores across the Booker estate were set up with the POS kits. Stores were given a selection of Welby recipe cards, wobblers and re-usable canvas bags to give away with a purchase of a bag of bananas.

The stores were keen to encourage shoppers to try the recipes and make a healthier choice. The promotion is trying to encourage families with younger children to have a go at making a healthier snack. Consumers can pick up a recipe card in-store or scan the QR code to be taken straight to them!

The promotion resulted in a 20% increase in sales, brilliant result!

“Health and wellbeing will always be on our agenda and we will work with the Healthy Living Programme to drive this forward.”

Barry Forbes, Retail Development Controller
Booker Scotland

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The Healthy Living Programme is here to support Scottish independent retailers offer healthy choices, increase sales and progress the government’s goal of a healthy nation by 2030. Across Scotland we are supporting retailers to deliver these options to the Scottish consumer. Our Healthy Living Development Managers work closely with our members to promote healthier options throughout your store in all categories and to support the development of more effective point of sale.

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